This Intellectual Property & Copyright Policy explains how MYFIOR ("MYFIOR," "we," "us," or "our") handles ownership, licensing, and reporting of intellectual property on myfior.com (the "Site"). It covers the original content we create, the trademarks we own, the many third-party Korean and international beauty brands we retail, the reviews and photos our customers submit, and the exact steps for reporting a copyright or trademark concern, including our DMCA takedown procedure.

This policy applies to every visitor, registered account holder, and customer of myfior.com, and it works alongside our Privacy Policy, Prohibited Content Policy, and Disclaimer & Product Liability Policy. By browsing the Site, submitting a review or photo, or purchasing a product, you acknowledge that you have read and agree to the terms below.

Unless a specific piece of content is expressly attributed to a manufacturer, distributor, or third-party contributor, everything MYFIOR creates for myfior.com is our property or is used under a license that permits our use. This includes our site layout, navigation structure, and page design; our written product summaries, buying guides, and blog articles (such as our skin-type guides and ingredient explainers); our curated skin-type and skin-concern category pages; our original lifestyle and unboxing photography; our logo, wordmark, and brand color palette; and the underlying HTML, CSS, and script code that powers the Site.

This original content is protected under United States copyright law (Title 17 of the U.S. Code) and, where applicable, international copyright treaties. You may view, share a direct link to, and print a single page of the Site for your own personal, non-commercial use. Any other reproduction, republication, framing, mirroring, scraping, or commercial reuse of our original content requires our prior written permission, which you can request at [email protected].

The name MYFIOR, the MYFIOR logo, and any related taglines or brand marks displayed on the Site are trademarks of MYFIOR, used in connection with the retail sale of skincare and makeup products. These marks may not be copied, imitated, or used — in whole or in part — without our prior written consent, including in domain names, social media handles, paid search advertising, browser extensions, or marketing materials that could confuse customers into believing a third party is affiliated with, endorsed by, or sponsored by MYFIOR.

If you would like to reference the MYFIOR name for editorial, journalistic, or affiliate purposes, please reach out to [email protected] so we can confirm acceptable use.

MYFIOR is an independent, authorized online retailer of Korean and international beauty products. We are not the manufacturer of the products we sell unless a specific listing states otherwise. All brand names, product names, logos, packaging designs, and trademarks belonging to the brands we carry — including Anua, APIEU, Axis-Y, Beauty of Joseon, COSRX, Dr. Ceuracle, Etude House, Farm Stay, Goodal, Haruharu Wonder, Heimish, Heveblue, Illiyoon, Innisfree, Isntree, JIGOTT, Jumiso, Laneige, Manyo, Medicube, Missha, Mixsoon, Numbuzin, Round Lab, SKIN1004, Some By Mi, TIRTIR, Tocobo, Torriden, VT Cosmetic, and every other brand listed on our Brands page — remain the exclusive property of their respective trademark owners.

We reference these brand names and display manufacturer-supplied packaging images strictly for the purpose of accurately identifying and describing the genuine goods we sell (a use commonly known as nominative fair use under U.S. trademark law). Referencing a brand on our Site does not imply that the brand manufactures, endorses, sponsors, or has an exclusive partnership with MYFIOR, unless we state so explicitly on that brand's page.

MYFIOR sources every product directly from the original brand or from vetted, authorized wholesale distributors. We do not knowingly list, advertise, or sell counterfeit, replica, or unauthorized "grey market" goods, and any listing found to misuse a brand's trademark in a misleading way will be corrected or removed promptly upon verification.

Subject to your compliance with this policy, MYFIOR grants you a limited, non-exclusive, non-transferable, revocable license to:

• View, browse, and navigate the Site on any personal device for your own shopping and research purposes.
• Print or save a single copy of a page for your own personal, non-commercial reference.
• Share a direct link to a myfior.com product page, blog article, or category page on social media or in personal communications, with proper attribution to MYFIOR.
• Quote a brief excerpt of our blog content for commentary, review, or educational purposes, consistent with the fair use doctrine under U.S. copyright law, provided you credit MYFIOR and link back to the original page.

This license does not transfer any ownership rights to you, and it may be suspended or revoked if we determine, in good faith, that it is being misused.

Without our prior written permission, you may not: copy, reproduce, mirror, or republish our product photography, category imagery, or blog articles on another website, marketplace listing, print catalog, or social media account presented as your own; use automated tools, bots, or scrapers to extract text, images, or pricing data from the Site; remove, obscure, or alter any copyright notice, trademark notice, or watermark on our content; use our trademarks, brand colors, or overall visual identity in a way that could confuse customers about the source of a competing product or service; or incorporate our content into an AI training dataset, dropshipping storefront, or resale catalog without a licensing agreement.

Many product images on myfior.com — including packaging shots, ingredient panel photography, and swatch imagery — are supplied to us by the manufacturer or brand's authorized distributor for use in retail listings. These images remain the intellectual property of the respective brand, and our license to display them is limited to marketing genuine products sold through myfior.com. Certain lifestyle photography, category banners, and unboxing imagery are created directly by MYFIOR and are our own original work as described in Section 2.

If you are a brand owner and believe an image on our Site is being used outside the scope of the authorization you provided to us or our distributor, please contact us at [email protected] and we will review and, where appropriate, remove the image promptly.

When you submit a product review, a star rating, a photo of yourself using a product, a testimonial, a comment on our blog, or any other content to myfior.com or our social channels and tag us ("User-Generated Content" or "UGC"), you retain full ownership of that content. You are not required to transfer copyright to us.

However, by submitting UGC, you grant MYFIOR a non-exclusive, worldwide, royalty-free, sublicensable license to display, reproduce, and lightly edit (for length, formatting, or image cropping) that content on myfior.com, in our marketing emails, and on our official social media accounts (Facebook, Instagram, TikTok, YouTube), for the purpose of showcasing genuine customer experiences. This license lasts as long as the content remains publicly relevant to the product it describes, and you may request removal at any time by contacting [email protected].

By submitting UGC, you confirm that: the content is your own original work or you hold the rights necessary to share it; it does not infringe any third party's copyright, trademark, or right of publicity; it does not depict any other identifiable person without that person's consent; and it complies with our Prohibited Content Policy. We reserve the right to decline to publish, or to remove, any UGC that does not meet these standards or that we reasonably believe infringes another party's rights.

We take intellectual property rights seriously and want to hear from you if something on myfior.com doesn't look right. Before filing a formal legal notice, most concerns can be resolved quickly and informally. If you believe:

• A product image, blog article, or piece of written content on our Site was copied from your work without permission,
• A trademark, brand name, or logo is being displayed or used in a misleading way, or
• A customer photo or review displayed on the Site depicts you without your consent,

please email us at [email protected] with the subject line "Intellectual Property Concern," a description of the content in question, and a link to the page where it appears. We aim to acknowledge every report within two business days and investigate promptly. If your concern relates specifically to copyrighted material, you may instead use the formal DMCA process outlined in Section 10, which carries specific legal requirements and protections.

MYFIOR responds to notices of alleged copyright infringement that comply with the U.S. Digital Millennium Copyright Act (DMCA), 17 U.S.C. § 512. If you are a copyright owner, or authorized to act on a copyright owner's behalf, and believe that material on myfior.com infringes your copyright, please submit a written notice to our copyright contact below that includes all of the following, as required under 17 U.S.C. § 512(c)(3):

1. A physical or electronic signature of the copyright owner or a person authorized to act on their behalf.
2. Identification of the copyrighted work claimed to have been infringed, or a representative list if multiple works are covered by a single notice.
3. Identification of the material claimed to be infringing, with enough detail and a specific myfior.com URL to allow us to locate it.
4. Your contact information, including your name, mailing address, telephone number, and email address.
5. A statement that you have a good faith belief that the disputed use is not authorized by the copyright owner, its agent, or the law.
6. A statement, made under penalty of perjury, that the information in the notice is accurate and that you are the copyright owner or authorized to act on their behalf.

Incomplete notices may delay our ability to act. Upon receipt of a valid notice, we will act expeditiously to remove or disable access to the identified material and will notify the party who posted it, where applicable. Please note that under 17 U.S.C. § 512(f), knowingly submitting a materially false takedown notice may expose you to liability for damages.

If content you posted on myfior.com was removed in response to a DMCA notice and you believe it was removed by mistake or misidentification, you may submit a counter-notification. Under 17 U.S.C. § 512(g)(3), your counter-notification must include:

1. Your physical or electronic signature.
2. Identification of the material that was removed and its location on the Site before removal.
3. A statement, under penalty of perjury, that you have a good faith belief the material was removed as a result of mistake or misidentification.
4. Your name, address, and telephone number, and a statement consenting to the jurisdiction of the federal district court for the judicial district in which your address is located (or, if outside the United States, for any judicial district in which MYFIOR may be found), and that you will accept service of process from the person who submitted the original DMCA notice.

Send your counter-notification to [email protected] with the subject line "DMCA Counter-Notification." Upon receipt of a valid counter-notification, we may forward it to the original complaining party. If that party does not notify us within 10 business days that they have filed a court action seeking a restraining order against you, we may restore the removed content, as required by law.

In appropriate circumstances, and consistent with the DMCA, MYFIOR maintains a policy of terminating, in appropriate circumstances, the account access of customers or contributors who are determined to be repeat infringers of copyright or trademark rights. A repeat infringer is a person who has received more than one valid, substantiated notice of infringement regarding content they submitted to the Site. This policy exists to protect the rights of copyright and trademark owners and to keep myfior.com a trustworthy platform for genuine customer experiences.

MYFIOR sources every product directly from the original brand or from vetted, authorized distributors, and we do not knowingly sell counterfeit or unauthorized replica goods. If you are a brand owner, brand representative, or customer who believes a product listed on myfior.com is counterfeit, is being sold using your trademark without authorization, or misrepresents its country of origin or manufacturer, please email [email protected] with the subject line "Trademark / Counterfeit Concern," the product URL, and a description of the issue, including any supporting documentation (such as brand authorization records or authentication guidance) you are able to share.

We investigate every report and will remove or correct a listing promptly where a genuine trademark or authenticity concern is substantiated.

myfior.com may link to, or embed content from, third-party sites such as our official Instagram, Facebook, TikTok, YouTube, and WhatsApp channels, or reference articles and resources we did not create. We do not claim ownership over third-party content displayed via embed or link, and the intellectual property rights in that content remain with its original owner. MYFIOR is not responsible for the content, accuracy, or intellectual property practices of third-party sites we link to, and inclusion of a link does not imply our endorsement of that site's content.

MYFIOR ships exclusively within the United States. Because rights related to a person's name, image, or likeness — relevant when customers submit photos or testimonials under Section 8 — vary by state, the notices below apply to residents of the states listed. These notices are provided in addition to, not instead of, this policy in its entirety.

This policy is governed by the laws of the State of California and applicable United States federal law, including Title 17 of the U.S. Code and the DMCA, without regard to conflict-of-law principles, except where a customer's state of residence grants mandatory rights that supersede this choice of law. Any dispute arising from an intellectual property concern under this policy will first be addressed through direct communication with our team at [email protected] before any formal proceeding is initiated.

We may revise this Intellectual Property & Copyright Policy from time to time to reflect changes in our brand catalog, applicable law, or business practices. The "Last Updated" date at the top of this page reflects the most recent revision. Continued use of the Site after a revision takes effect constitutes acceptance of the updated policy. We encourage you to review this page periodically.