MYFIOR ("MYFIOR," "we," "us," or "our") is a US-based online retailer specializing in Korean-influenced skincare, makeup, hair care, and body care products, available exclusively at myfior.com (the "Site"). We were built for one simple reason: people love the results that thoughtfully formulated Korean skincare delivers, but finding it through a trustworthy, transparent US retailer used to be harder than it should be. MYFIOR exists to close that gap.

This page explains, in plain language, exactly who we are, what we sell, how we source our products, how we operate as a business, and how you can reach us at any time. It sits alongside our Shipping Policy, Return Policy, Privacy Policy, and our other posted policies, all linked throughout this page and in our site footer.

MYFIOR is headquartered in Walnut Creek, California, and operates a single, direct-to-consumer online storefront at myfior.com. We do not operate physical retail locations, and all orders are placed and processed exclusively through our website.

We currently ship exclusively within the United States and do not offer international shipping. If you are located outside the US, we are unfortunately unable to fulfill an order to your address at this time. Every price on our Site is listed in US Dollars (USD), and all transactions are processed and taxed in accordance with applicable US federal and state law.

MYFIOR started from a straightforward frustration: shopping for Korean beauty online in the US too often meant guessing whether a product was genuine, digging through marketplaces with no accountability, or paying a premium for basic essentials. We wanted a single destination where every product is guaranteed authentic, every category is easy to browse by need — whether that's product type or skin type — and every order arrives the way it should, on time and well packaged.

Today, MYFIOR sources directly from the brands and their authorized distribution channels, curates a catalog spanning cleansers, toners, serums, sunscreens, moisturizers, treatments, and makeup essentials, and ships every order from within the United States. We are proudly a retailer, not a manufacturer — our role is to be the most reliable, most transparent bridge between the products we believe in and the customers who want them.

Every product listed on myfior.com is classified and sold strictly as a cosmetic, as that term is defined under the US Food, Drug, and Cosmetic Act (FD&C Act) — meaning it is intended to cleanse, beautify, promote attractiveness, or alter the appearance of the skin or hair, without affecting the body's structure or function in the manner of a drug. Our catalog is organized into the following categories:

All products are finished, pre-packaged consumer goods manufactured by third-party brands; MYFIOR does not manufacture, reformulate, dilute, repackage, or private-label any product we sell.

Because we are a retailer rather than a manufacturer, product packaging, ingredient (INCI) lists, batch codes, and formulations are determined by each brand, not by MYFIOR. Formulations are occasionally updated by manufacturers, so we recommend always checking the physical packaging and ingredient list against your personal allergen list before first use. If any item you receive appears to differ materially from what is listed on our Site, or shows signs of damage or tampering, please contact us immediately at [email protected] so we can investigate and make it right.

MYFIOR curates a growing catalog of established Korean beauty brands alongside familiar international skincare names. Our current lineup includes:

Our full, current brand catalog is always available on our Brands page. All brand names, logos, and trademarks displayed on our Site are the property of their respective owners; see Section 13 for our full intellectual property notice.

MYFIOR represents, markets, and sells every product on the Site in a manner consistent with:

• The Food, Drug, and Cosmetic Act (FD&C Act), which governs how cosmetics may be labeled, described, and sold in the United States.
• The Modernization of Cosmetics Regulation Act of 2022 (MoCRA), which introduced facility registration, product listing, adverse-event reporting, and safety-substantiation requirements for cosmetic manufacturers and responsible persons.
• The Fair Packaging and Labeling Act (FPLA), governing accurate net-content and ingredient labeling.
• Federal Trade Commission (FTC) guidance on truthful advertising, substantiated claims, and endorsement/testimonial disclosures.

We do not list, describe, or advertise any product using drug claims, disease claims, or structure/function claims that would cause it to be regulated as an unapproved drug. No product description, blog article, or customer review on our Site is intended to diagnose, treat, cure, or prevent any disease, and nothing on our Site should replace a consultation with a board-certified dermatologist or physician. If you believe any listing on our Site overstates what a cosmetic product may legally do, please report it to [email protected] so we can review and correct it promptly. Full detail on ingredients, allergens, and safe use is available in our Skincare Product Safety & Ingredients Policy and Allergen Information Policy.

All orders placed on myfior.com are fulfilled and shipped from within the United States, and we currently ship only to addresses within the United States. Processing times, carrier options, and estimated delivery windows are set out in full in our Shipping Policy, which we encourage every customer to review before checkout.

We want every MYFIOR customer to be confident in what they purchase. If an order arrives damaged, incorrect, or otherwise doesn't meet the terms of our policy, our support team is ready to help. Eligibility windows, condition requirements, and refund timelines are detailed in full in our Return Policy, and order-cancellation timing is covered in our Order Cancellation Policy. For any dispute we're unable to resolve directly, our Dispute Resolution & Complaints Policy explains the next steps available to you.

All prices displayed on myfior.com are listed in US Dollars and reflect the price you will be charged at checkout, before any applicable sales tax and shipping fees, which are calculated and disclosed prior to order confirmation. Details on how we run promotions, discounts, and flash sales are set out in our Pricing & Promotions Policy, and our accepted payment methods, billing cycle, and charge-descriptor information are explained in our Billing Practices & Payment Policy. We do not charge hidden fees, and any price or listing error will always be corrected with the customer's confirmation before an order is processed.

We collect only the personal information needed to process your order, provide customer support, and — where you've opted in — send you updates about our products and promotions. We do not sell your personal information to third parties for their own marketing purposes. Full detail on what we collect, how it's used, how long it's retained, and the choices available to you (including under state privacy laws such as the California Consumer Privacy Act) is set out in our Privacy Policy. Our use of cookies and similar tracking technologies on the Site is explained separately in our Cookie Policy.

We want myfior.com to be usable by every visitor, including those who rely on assistive technology. We work to align our Site with recognized web accessibility standards and continue to make improvements over time. If you experience any difficulty accessing content or completing a purchase on our Site, please let us know at [email protected] so we can assist you directly and address the issue. Our full commitment is detailed in our Accessibility Policy.

All brand names, product names, logos, and trademarks displayed on myfior.com are the property of their respective owners. MYFIOR is an independent authorized retailer and is not the manufacturer of the products we sell unless explicitly stated otherwise on a specific product page. Reference to a brand or trademark on our Site is for identification purposes only and does not imply manufacture by, sponsorship by, or exclusive partnership with MYFIOR unless we state so directly. Our own site content, photography, and design are protected under applicable copyright law; details on permitted use and our takedown process are available in our Intellectual Property & Copyright Policy and DMCA Takedown Policy.

Real people stand behind every order placed at MYFIOR. Our support team is available by email, phone, WhatsApp, and live chat during business hours, and we aim to respond to every inquiry as quickly as possible.

Follow along on social media for restocks, routine guides, and behind-the-scenes updates:

MYFIOR ships exclusively within the United States. Because consumer protection, privacy, and business-practice standards vary by state, the notices below apply to residents of the states listed. These notices are provided in addition to, not instead of, the policies referenced throughout this page.

We may revise this About Us page from time to time to reflect changes in our product catalog, business practices, or applicable law. The "Last Updated" date at the top of this page reflects the most recent revision. We encourage you to review this page periodically, and to review our other posted policies for the most current, detailed terms governing your specific question.

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