This Legal Notice sets out, in plain and complete language, who operates myfior.com (the “Site”), how MYFIOR (“MYFIOR,” “we,” “us,” or “our”) conducts business, and the legal information every visitor is entitled to see before making a purchasing decision. It is a transparency and identification document, not a sales or marketing page, and it sits alongside our other published policies so that no part of how we operate is hidden or ambiguous.

This notice applies to every page of the Site, to every product listed for sale, and to every visitor and customer located in the United States, which is the only country we currently ship to. If any statement in this notice is unclear, please contact us at [email protected] and we will clarify it in writing.

MYFIOR is a United States–based online retailer trading under the name “MYFIOR” and operating the Site from its principal place of business in Walnut Creek, California. The identification details below are provided so that any visitor, payment provider, or regulator can verify exactly who is responsible for the Site and the products sold on it.

MYFIOR is solely responsible for the content, products, pricing, and customer commitments published on the Site. No third party operates the Site on our behalf, and any communication claiming to represent MYFIOR outside of the official channels listed in Section 05 should be treated as unverified.

MYFIOR curates and sells authentic Korean beauty (“K-Beauty”) products across four catalog areas: Skincare (moisturizers, sunscreens, cleansers, toners, exfoliators, acne and dark-spot treatments, repair treatments, scrubs and masks, eye care, and lip care), Hair Care, Body Care, and Makeup (face, eyes, lips, and makeup accessories), together with related skincare accessories.

Every item listed on the Site is sold and classified strictly as a cosmetic as that term is defined under the U.S. Food, Drug, and Cosmetic Act (FD&C Act) — intended to cleanse, beautify, promote attractiveness, or alter appearance, without affecting the structure or function of the body in the manner of a drug. We do not sell prescription products, medical devices, or products intended to diagnose, treat, cure, or prevent disease.

MYFIOR is a retailer and reseller of finished, pre-manufactured cosmetic products sourced directly from established Korean and international beauty brands, including but not limited to Anua, COSRX, Beauty of Joseon, Illiyoon, SKIN1004, and the additional brands listed on our Brands page. We import and purchase inventory through legitimate distribution channels; we do not manufacture, reformulate, dilute, or repackage any product we sell.

Where a product is imported from Korea or another country, original manufacturer labeling may include a supplementary English ingredient and usage sticker applied by MYFIOR to support U.S. cosmetic labeling requirements, without altering the underlying formulation.

For any question about this notice, an order, a product, or your rights as a customer, please use one of the verified channels below. These are the only channels authorized to speak on behalf of MYFIOR.

Our verified social channels are Facebook, Instagram, TikTok, and YouTube. Messages received through these platforms are handled by MYFIOR's support team during business hours listed above.

All brand names, product names, logos, and trademarks displayed on myfior.com are the property of their respective manufacturers and owners. MYFIOR is an independent retailer of these products and is not their manufacturer, and reference to a brand on our Site is for identification purposes only — it does not imply manufacture by, sponsorship by, or an exclusive partnership with MYFIOR unless we state so directly on that brand's page.

The MYFIOR name, our logo, the myfior.com layout, original product photography, and original written content are the property of MYFIOR and may not be copied, scraped, or reused without written permission. Full details, including our takedown process for suspected infringement, are set out in our Intellectual Property & Copyright Policy.

All prices displayed on myfior.com are listed in U.S. Dollars (USD) and reflect the price of the product only; shipping charges and applicable sales tax are calculated and disclosed separately at checkout before you confirm payment. We do not display a price in one currency and charge a different currency at checkout.

Sales tax is calculated based on your shipping address and applicable state and local tax law, consistent with the economic nexus framework established by South Dakota v. Wayfair, Inc. Discounts, promotional pricing, and flash sale terms are governed in full by our Pricing & Promotions Policy, and accepted payment methods and billing practices are set out in our Billing Practices & Payment Policy.

MYFIOR currently ships exclusively within the United States. We do not process or fulfill international orders placed from outside the U.S., and any order that fails address verification for a non-U.S. destination will be cancelled and refunded. Estimated delivery windows, carriers used, and same-day delivery availability in select areas are detailed in full in our Shipping Policy.

An order is confirmed once payment is successfully authorized and you receive an order confirmation email. Order corrections and cancellation windows are governed by our Order Cancellation Policy.

Eligible products may be returned within the timeframe and condition requirements set out in our Return Policy. Because most of our catalog consists of personal-care and cosmetic items, sealed or used products are subject to the hygiene-related conditions described in that policy for the safety of all customers.

Where a manufacturer provides a warranty covering defects, that warranty is described in our Warranty Policy. Nothing in this notice or any linked policy limits a right or remedy that cannot lawfully be waived under the consumer protection law of your state of residence.

Full ingredient lists (INCI names), safety guidance, and how-to-patch-test instructions for our products are published on the relevant product page and consolidated in our Skincare Product Safety & Ingredients Policy. Because cosmetic formulations can contain common allergens such as fragrance, essential oils, or botanical extracts, we maintain a dedicated Allergen Information Policy to help you check a product before you buy it.

Any third-party laboratory testing, certification, or safety documentation we hold for a product line is described in our Product Testing & Certifications Policy. No product sold on the Site is intended to diagnose, treat, cure, or prevent any disease, and nothing on the Site replaces the advice of a licensed dermatologist or physician.

We work continuously to keep product photography, descriptions, ingredient lists, pricing, and stock status on myfior.com accurate. However, packaging supplied by manufacturers changes from time to time, and screen display settings can cause minor color variation between a photo and the physical product you receive. If a listed price or description is materially incorrect, we will contact you before processing the affected order so you may confirm or cancel it for a full refund.

Blog articles, skin-type guides, and buying guides published on the Site reflect general cosmetic-industry knowledge at the time of writing, are provided for general informational and entertainment purposes, and are not continuously updated to reflect the latest dermatological research.

MYFIOR is committed to making myfior.com usable by the widest possible range of visitors, including people who rely on assistive technology, and we work toward conformance with the Web Content Accessibility Guidelines (WCAG) 2.1 Level AA as a voluntary and ongoing standard. If you experience difficulty accessing any part of the Site, please contact us using the details in Section 05 so we can assist you directly and address the issue.

Our full accessibility commitments, known limitations, and remediation process are published in our Accessibility Policy.

We collect and use personal information — such as your name, shipping address, email, and order history — only as necessary to operate the Site, fulfill your order, and communicate with you, as described in full in our Privacy Policy. That policy also explains your rights under applicable U.S. state privacy laws, including the right to request access to, correction of, or deletion of your personal information.

The Site uses cookies and similar technologies for functionality, analytics, and, where you consent, advertising purposes. What each cookie does, how long it is retained, and how to manage your preferences is explained in our Cookie Policy.

myfior.com may be used only for lawful browsing, product research, and purchasing. You agree not to misuse the Site by attempting to interfere with its security, scrape or republish our content or pricing at scale, submit fraudulent payment information, post false reviews, or use the Site to transmit content that is unlawful, defamatory, or infringing.

A complete list of prohibited activities and content, and how we respond to violations, is set out in our Prohibited Content Policy. We reserve the right to suspend or refuse service to any visitor who violates that policy, subject to applicable law.

If you have a complaint about an order, a product, or any part of your experience with MYFIOR, we ask that you first contact our support team at [email protected] so we have the opportunity to resolve it directly. Most issues are resolved within a few business days once we have the relevant order details.

The full complaint-handling process, expected response times, and escalation options if a complaint remains unresolved are described in our Dispute Resolution & Complaints Policy.

MYFIOR ships exclusively within the United States, and because consumer protection standards vary by state, the notices below apply to residents of the states listed. These notices supplement, and do not replace, this Legal Notice or any other MYFIOR policy in its entirety.

This Legal Notice is governed by the laws of the State of California and applicable United States federal law, without regard to conflict-of-law principles, except where your state of residence grants mandatory consumer protections that supersede this choice of law. Any dispute arising from your use of the Site or a purchase made through myfior.com will first be addressed through direct communication with our support team at [email protected] before any formal proceeding is initiated.

We may revise this Legal Notice from time to time to reflect changes in our business operations, product catalog, or applicable law. The “Last Updated” date at the top of this page reflects the most recent revision. Continued use of the Site or purchase of products after a revision takes effect constitutes acceptance of the updated notice, and we encourage you to review this page periodically.